Concept and development of an AR Instagram filter to complement SUNNEI's SS22 runway show. Staged in a vast 7,000 sqm South-West Milan warehouse, the show featured a captivating, dystopian light experience. This AR filter mirrored the show's immersive and edgy theme, further engaging viewers and extending the runway experience beyond the physical space, allowing viewers at home to virtually try on SUNNEI's new line of glasses – the same experience attendees enjoyed with the physical pairs they received at the event.