Abby Deakin
Open

Site Redesign

Client

Burberry

Year

2023

Scope of Work

Brand Identity, Art Direction, Digital Experience

Location

London

I worked closely on the redesign of Burberry.com to reflect the brand's new vision under Daniel Lee. This comprehensive project encompassed a new visual identity, including a refresh of the home and landing pages. The product catalog received an overhaul, with revamped PLPs and PDPs featuring enhanced product cards and exposed filters for a more intuitive browsing experience. A streamlined navigation system further facilitated user journeys across the site.

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