
Client
Burberry
Year
2023
Scope of Work
Brand Identity, Art Direction, Digital Experience
Location
London
I worked closely on the redesign of Burberry.com to reflect the brand's new vision under Daniel Lee. This comprehensive project encompassed a new visual identity, including a refresh of the home and landing pages. The product catalog received an overhaul, with revamped PLPs and PDPs featuring enhanced product cards and exposed filters for a more intuitive browsing experience. A streamlined navigation system further facilitated user journeys across the site.










