A series of digital and in-store pop-up experiences celebrating the brand's signature bag silhouettes globally. I collaborated to create a captivating digital experience. This immersive platform, themed around the spirit of the Animal Kingdom, injected fresh energy into the product category by celebrating three key bag shapes. It engaged users with interactive content and exclusive digital offerings. I also designed a comprehensive website presence, encompassing the Homepage, PLPs, PDPs, storytelling pages, and emails. Additionally, AR functionality allowed users to interact with the bags in a full 360-degree view.