Concept and development of an exclusive AR Instagram filter for SUNNEI, a Milan-based luxury fashion brand known for its playful and irreverent spirit. The filter celebrates the launch of their new collection of vibrant, rubberised "melt effect" earrings by allowing users to virtually try them on in a fun and interactive way. This immersive experience embodies SUNNEI's core values of irony, spontaneity, and a lighthearted attitude, fostering deeper brand connection and user engagement.