Channeling the hopeful spirit of the Greek goddess Elpis, Burberry's new Olympia bag collection launched with a multi-faceted campaign that I created with my team. This included an immersive digital experience allowing users to delve into the Olympia's story, craftsmanship, and styling options. I also designed a series of pages across the website, covering the Homepage, PLPs, PDPs, storytelling pages, and emails, along with in-store AR filter transporting customers directly into the world of Olympia.